Westfield wanted to create a ‘sensation for the senses’ so their customers would enjoy & remember their shopping experience.
We designed a multi-layered approach to immerse consumers using different textures, colours and light sources. The ground floor is so large it can house a lot without looking cluttered and we used large box structures to hold images and split up the space. Floor graphics and abstract white trees were used to highlight experiential stations where consumers could try VR headsets.
